Banner ads have been decried recently in many Internet marketing forums as useless, ugly, and ineffective. Well, this sounds to me like sour grapes. Banner ads actually can still turn some nice profits and drive motivated shoppers to your site, but there are lots of ways to do it wrong.

If you want to learn how to make money with banner ads, you have to avoid several banner ad “sins.” This includes making too complicated of a pitch, having too much flash animation, and not putting ads on the right pages.

Clarity, focus, and cleanliness: that is the way to a successful banner ad. Check out the link above for more great marketing advice from leaders in the field.